what we've been up to

Fuoco x Salumerie: A Spicy, Vintage Collab Turning Heads in Sydney

24.03.25

/

by

Jackson Tate

Share Article

Hung Apparel Evolves into The Hangover Club: A New Era of Community, Parties, and Shared Ownership.


What started as a late-night, passion-fuelled idea among friends has now evolved into something bigger, bolder, and infinitely more fun. Say goodbye to Hung Apparel and hello to The Hangover Club—a brand that’s more than just streetwear. It’s a community. A vibe. A place where the people who’ve been there from day one don’t just rep the brand—they own a part of it.


Born in 2014 out of the minds of a group of mates studying Graphic Design, Hung Apparel was always about more than clothes. It was a statement, a culture, and, let’s face it, an excuse to make some cool stuff and have a laugh along the way. Fast forward to 2024, and that ethos has only grown stronger. But now, it’s bigger than ever—Hung Apparel has pivoted into The Hangover Club, a community-driven collective that’s flipping the script on how brands should be run. Shared ownership? Check. Events that start as Sunday lunches and end as all-night Sunday sessions? Double-check.


The Hangover Club isn’t your average clothing label. It’s a movement, celebrating those late mornings after even later nights, when nothing really matters except being with your mates and making memories. The brand isn’t polished or pretentious; it’s raw, relatable, and 100% about real-life moments. From cookups to parties to beachside sessions that blend into the sunset, The Hangover Club is all about embracing the chaos of life, with friends by your side and a cold drink in hand.


And here’s the kicker: The Hangover Club is all about rewarding the people who helped get it here. The community is at the heart of everything, and now they get a seat at the table—literally. Through shared ownership, those who’ve been part of the ride since the beginning get a stake in the brand. It’s about giving back to the people who made it what it is and ensuring that everyone’s along for the next wild chapter.


What’s next? Expect more events, more parties, and more clothes that are as unfiltered as the lives we live. The Hangover Club is just getting started, and if you’re down for good times and great vibes, there’s a spot waiting for you. Because at the end of the day, this brand isn’t about pushing product—it’s about making memories, together.

Welcome to The Hangover Club.

Other Articles

More to read

Kitchen Takeover

Cafe Freda’s x Fuoco Chilli Oil

Fuoco, the chilli oil that’s spicing up Sydney’s culinary scene, took over the iconic Café Freda’s kitchen for a sold-out, one-night-only event—and, trust us, it was the hottest ticket in town.

Rebranding

Marci Lou's Burger Truck Gets a Bold New Look With a Character to Match

When the iconic Marci Lou’s Burger Truck rolled up with a request to reimagine their brand, we knew we were in for a ride. The challenge? Elevate the visual identity of their already-beloved burgers and give them a look as mouth-watering as the food itself.

Design Media Article

Fuoco’s Marriage of Vintage Italian Charm and Modern Elegance in a Jar

Fuoco Chilli Oil’s packaging design is a fusion of vintage Italian charm and a modern, slick aesthetic, capturing the essence of a timeless and contemporary product. Originating as a graphic design portfolio project, the brand evolved from a mere concept into a reality after extensive recipe research and testing.

Behance

Unveiling our essence: a manifesto of creation and connection

At the heart of our studio's philosophy lies a dual commitment: to understand deeply and to dream boldly. We commence each journey by immersing ourselves in the world of those we serve, delving into the nuances of their vision, the essence of their brand, and the hearts of their audience. This bedrock of understanding forms the launchpad from which our imagination takes flight. Our approach is not one of mere problem-solving but of possibilities exploring, where insight and creativity merge to birth ideas that are as strategic as they are stunning.

Visuelle

How Aesop has reshaped the industry

As we navigate the complexities and opportunities of the digital age, our mission remains unwavering: to create not just with skill, but with soul; not just to communicate, but to connect. We are custodians of our clients' dreams, collaborators in their journey, and champions of their impact. Through our work, we seek not only to leave a mark on the market but to imprint on the very fabric of society, crafting experiences that resonate, inspire, and endure.

Awwwards

The making of an award-winning website

Step into the spotlight with us as we unveil our latest project, a testament to our commitment to pushing the boundaries of design. With meticulous attention to detail and a passion for innovation, our team has poured heart and soul into bringing this vision to life. From concept to execution, we've navigated challenges, embraced creativity, and emerged with a masterpiece that's sure to captivate and inspire. Join us as we lift the curtain and reveal the magic behind our newest creation, inviting you to experience the power of design in its purest form.