Rebranding Sydneys best burger Truck

Marci Lou's Burger Truck Gets a Bold New Look With a Character to Match.

When the iconic Marci Lou’s Burger Truck rolled up with a request to reimagine their brand, we knew we were in for a ride. The challenge? Elevate the visual identity of their already-beloved burgers and give them a look as mouth-watering as the food itself. The goal was clear: create a brand that’s visually striking, relatable, and packed with personality. And, of course, make it feel as premium as the burgers coming out of the truck.

We started by crafting a bespoke character who embodies the very essence of Marci Lou’s: fun, playful, but with a sleek sophistication that mirrors the elevated flavours. This wasn’t just about slapping a cool logo on some packaging; it was about creating a visual story that would resonate with burger lovers everywhere—whether they’re grabbing a bite on the go or following Marci Lou’s journey online.

The project’s scope was massive, touching every part of the brand experience. We redesigned the logo, overhauled the colour palette, and reimagined the merchandise to create pieces people actually want to wear. The burger truck got a full wrap makeover, turning it into a moving billboard of bold design and cheeky vibes. From the menu boards to the packaging and even the website, every element was rethought to create a cohesive identity that’s as delicious as the burgers themselves.

With this new look, Marci Lou’s Burger Truck doesn’t just serve food; it serves a full-blown experience. Whether you’re biting into a burger or scrolling through their Instagram, the brand now stands out in a sea of food trucks—bold, creative, and unapologetically fun.