YoPro Every Millimeter Matters

For goal-driven amateur athletes and fitness enthusiasts, the smallest details can make a significant difference in performance. Instead of over claiming like many brands, we took an authentic approach with the concept "Every Millimetre Matters." Highlighting YoPro's 15g of protein and no added sugar, we acknowledged that while YoPro alone may not be the key to reaching performance goals, every little element adds up—and those details matter too.

Managing this project during the uncertainty of COVID-19 presented its own challenges. With the Olympics postponed, we needed to keep Every Millimetre Matters and adapt our strategy to keep the campaign relevant to the everyday athlete. The team successfully navigated these constraints, iterating on the existing campaign while staying true to the original vision. The result was a powerful TVC that resonated with the audience and delivered impressive results, despite the unique challenges of the time.