Beach Please

Brand Strategy, Identity & Art Direction

Beach Please came to us with a vibe. They had the name and the energy, but needed a brand that could carry it all. One that spoke directly to their audience and stood out from the sea of curated beach brands that all just a bit boring and don't embody that raw surf culture energy. The challenge was to build something fun, real, and dripping with attitude, without losing sight of authenticity.

Through our S E R V E process, we shaped a full brand strategy, nailed the tone of voice, and built a visual identity that feels bold, effortless and just a little cheeky. We also led the art direction and helped bring the world of Beach Please to life through launch photography that captured the sun-soaked, no-fuss spirit at the heart of the brand.