VitaPet TikTok Launch

We took on the challenge of launching VitaPet’s new food range to an untapped TikTok audience. Our goal was to create content that would resonate with a younger, more social-savvy crowd and leverage, the fun, playful nature that exist on the platform.

The concept? Personifying the VitaPet marketing team — where each dog became a quirky member of the team. We crafted a series of "day-in-the-life" videos, showcasing what it’s like when a office is ran by dogs. This playful yet relatable approach helped position VitaPet as a brand that’s in tune with its audience, by tapping into TikTok’s fun, engaging and easy viewing content experience.

Link to TikTok Page