VitaPet Food 4 Life

VitaPet Food Range Launch

When you get a dog, you get them for life. Not just the cute puppy stages or when they finally start listening to you.

From zoomie puppies all the way to snoozie seniors, we brought this thought to life for VitaPet to help launch their new range of dog food made specifically for the different stages of a dog’s life.

The film follows a single dog throughout the stages of its life. We see the early teething phases with the destructive puppy and naughty junior before the dog matures and inserts itself as the family favourite at the adult and senior stage.

The campaign consisted of TV, OOH, and digital assets.