Cetaphil Influencer Protection Program
Art Direction
Details
In a skincare market full of elitism and hype, Cetaphil stands out for its simplicity. Not flashy, not expensive, but dependably effective—almost boringly good.
Hype-Free Skincare: Embracing Cetaphil’s reputation for modesty and honesty to win hearts and stand out from overhyped competitors.
The campaign launched on social media with a shocking confession from a hidden skincare influencer and featured an Influencer Protection Program hotline for other secret Cetaphil fans. The Hype-Free message was promoted through social, website, and in-store with surprisingly honest product claims.
Services
Art Direction
Brand Campaign
To further promote the Influence Protection Program, we created an Instagram filter for Influencers and everyday people alike to come clean about their skincare routines and confess that all they really use is Cetaphil. So while they may not want to put their face to their confession they can still share their secret love for Cetaphil online.
Credits
Art Direction
Jackson Tate
Copywriter
Cameron Burnett
Director
Rory Pearson
