Monsieur

Monsieur was created in collaboration with the team at Go Shop for Dan Edgar. Known for his signature hair and loyal following, Dan had long wanted to launch his own grooming brand but never had the tools or experience to make it happen. Through Go Shop’s platform and our creative support, we helped bring his vision to life, creating a brand that feels confident, refined, and effortlessly stylish.

Client’s Challenge

Dan had the audience and the idea but needed help turning it into a credible brand. He wanted to create something that felt premium and aspirational, without losing his authentic personality and connection to his followers. The challenge was to take Dan’s vision and shape it into a brand world that balanced modern luxury with approachable everyday style.

The Results

Working through the full process, we developed the name Monsieur, built a complete brand strategy and positioning, and crafted a bold visual identity and packaging system. The result is a men’s grooming brand that captures Dan’s effortless charm and elevates it into a timeless brand world. From naming and design to tone of voice and visual storytelling, Monsieur now stands as a confident, world-class brand ready to make its mark in the grooming space.