Marci Lou's

Client’s Challenge

Marci Lou’s came to us with a cult following for their incredible burgers, but their early-stage branding no longer matched the level of their success. What started as a grassroots identity to get the business off the ground needed to evolve into something that reflected the quality, energy and ambition behind the brand. With endless competition in the hospitality space, the challenge was to help Marci Lou’s stand out and unlock the next stage of growth.

The Results

We built a brand world that captured the bold, flavour-packed personality of Marci Lou’s while elevating its visual identity to new heights. The hero element became a bespoke character that embodies the excitement and energy of the brand, supported by multiple assets and touchpoints that bring it to life across every platform. Every detail in the branding mirrors the same care and craft that goes into each burger. The result is a vibrant, authentic brand that feels as irresistible as the food itself and sets the stage for Marci Lou’s next chapter of growth.