Marci Lou's
Graphic Design & Brand Development
Details
When the iconic Marci Lou’s Burger Truck rolled up to our studio, they brought more than just a brief—they brought an opportunity to turn their beloved street food into a brand experience as irresistible as their menu. The challenge? Elevate the visual identity of their cult-favourite burgers, making them just as mouth-watering to look at as they are to eat.
Our goal was clear: create a brand that’s visually striking, relatable, and packed with personality. We wanted to capture the essence of Marci Lou’s—bold, flavourful, and unapologetically authentic. To achieve this, we developed a design that seamlessly blended vibrant, attention-grabbing elements with a premium feel that still retained the truck’s down-to-earth charm.
Services
Graphic Design
Rebranding
From logo design to packaging, every touchpoint was crafted to enhance the customer experience, turning each interaction with the brand into a moment of delight. We infused every detail with character, ensuring the new identity could hold its own across all platforms, from the physical truck to digital and social media, helping Marci Lou’s stand out in the crowded food truck scene.
The result? A rebrand that didn’t just refresh the visual identity, but completely redefined what a burger truck brand could be. With its new look, Marci Lou’s Burger Truck has expanded its appeal, reaching a broader audience and creating buzz that’s as intense as the flavours they serve up.
Credits
Full Rebrand
Jackson Tate