Marci Lou's

When the iconic Marci Lou’s Burger Truck rolled up to our studio, they brought more than just a brief, they brought an opportunity to turn their beloved street food into a brand experience as irresistible as their menu. The challenge? Elevate the visual identity of their cult-favourite burgers, making them just as mouth-watering to look at as they are to eat.

Our goal was clear: create a brand that’s visually striking, relatable, and packed with personality. We wanted to capture the essence of Marci Lou’s, bold, flavourful, and unapologetically authentic. To achieve this, we developed a design that seamlessly blended vibrant, attention-grabbing elements with a premium feel that still retained the truck’s down-to-earth charm.