Lil Cutties

Client’s Challenge

When launching Lil Cutties, the goal was to create a brand that celebrated Ukrainian culture without feeling tokenistic or overly traditional. The founders wanted to build a hospitality brand that could stand confidently on its own, with Ukrainian roots woven in as a natural layer rather than the main focus. The challenge was to position Lil Cutties for a design-conscious, food-curious audience who value quick, healthy meals in a market dominated by fast and unhealthy options.

The Results

The outcome is a refined and authentic brand that feels true to its founders and their story. Through thoughtful strategy and design, we built a visual identity that’s modern, warm and full of personality, helping Lil Cutties stand out while educating audiences about Ukrainian street food. The result is a brand that looks as good as it tastes, bold, honest and built to last. The food is authentic, well-made and hearty, just like the branding.